Jackpocket, a name well-known among lottery enthusiasts, has taken a significant leap by securing market access for an online casino in New Jersey. This move marks a pivotal expansion for the company, traditionally recognized for its lottery app services. Partnering with Caesars Interactive Entertainment New Jersey, LLC, Jackpocket is set to introduce a variety of casino-style games, including slots, bingo, and table games, to its platform.
A New Chapter for Jackpocket
The transition into the online casino space is a strategic one for Jackpocket. Having operated lottery services in 10 states, including New Jersey, New York, and Texas, the company is now the first third-party lottery service to venture into the online casino domain in New Jersey. This expansion follows a successful $120M Series D financing round, underscoring Jackpocket’s ambition to explore new gaming verticals.
Meeting Player Demand
User research conducted by Jackpocket reveals a high correlation between its lottery players and individuals who enjoy casino-style gaming. This insight has driven the company to develop its proprietary online casino product, aiming to cater to the evolving needs of its user base. The anticipated launch in 2024 is subject to the completion of the approval process with the New Jersey Division of Gaming Enforcement.
Creating Opportunities
In preparation for this new venture, Jackpocket is actively hiring for roles to lead the expansion and build out digital operations teams for its iGaming products. This development not only signifies growth for Jackpocket but also presents new career opportunities in the burgeoning online gaming industry.
Jackpocket’s Mission and Vision
Jackpocket’s Impact on the Lottery and Gaming Industry
Jackpocket’s foray into the online casino market is not just a significant milestone for the company but also a notable development in the lottery and gaming industry. By bridging the gap between lottery and casino gaming, Jackpocket is set to create a more integrated and comprehensive gaming experience for players. This move could potentially set a precedent for other lottery services, encouraging innovation and diversification in the industry.
Jackpocket’s expansion into the online casino space in New Jersey represents a bold and strategic move, reflecting the company’s commitment to growth and innovation. By leveraging its existing user base and exploring new gaming verticals, Jackpocket is poised to make a significant impact on the online gaming landscape. As the company prepares for its online casino launch, the gaming community eagerly awaits the new opportunities and experiences that Jackpocket will bring to the table.
